Manufacturing’s Branding Crisis

Millennials could save U.S. manufacturing from a severe looming talent shortage – but they need to be interested first.

Despite a gradually recovering job market, many millennials still feel their job prospects are dim. One Federal Reserve survey found that just 45 percent of young workers ages 18 to 30 are “optimistic about their job future,” and that only 29 percent of young workers have held the same job for one year.

But millennials might have more reason for optimism if they considered an industry they’re currently overlooking: manufacturing.

Continued at the Washington Monthly…